Frequently asked questions
What is Web Analytics?
Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage. - The Official WAA Definition of Web Analytics
Through the use of web analytics, we can identify the following information:
1. Which site referrers generate the most traffic and revenue?
2. What products have the highest browse-to-buy ratios?
3. Which campaigns work?
4. Measure the impact of your online channel on your overall business.
5.
Discover which visitor groups are the most likely to become customers, subscribers, or members.
What is Search Engine Marketing (SEM)?
Search Engine Marketing combines both organic and paid search marketing. An organic or natural search refers to search engine results produced by a search engine's rules when indexing unpaid website submissions, developing keywords and supportive content, and meta data. A paid search refers to search engine results that are determined by the amount a business pays to appear in sponsorship banners or placement at the top of search engine pages such as Google, MSN, or Yahoo. In some cases, Pay-Per-Click (PPC) ads will appear in the right margin and/or at the top of the list search results.
What is Search Engine Optimization (SEO)?
Search Engine Optimization is the process of adjusting web content, design structure, indexing, descriptive tags, and titles of pages in efforts of gaining higher placement in the search engine results. Search Engine Optimization (organic) is a non paying tactic utilized to attract more visitors to your website.
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Actionable, Deliverable, and Measurable
We have worked with the best available strategic partners to be able to provide your business with top level search engine marketing and web analytics services. We ensure that your marketing campaigns are targeted, deliverable, measurable, and most importantly accurate.
