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Quick Tip: Performing a PPC Check-Up

For search engine marketers, it can be frustrating when you’re faced with underperforming Pay per Click Campaigns. When low Impressions, not enough Clicks, terrible Click-through Rates (CTR), and little or no Conversions plague your campaigns, it’s easy to find yourself scrambling to come up with a solution. The fact is, all of these issues are quite common when it comes to PPC. As with any problem, it’s often best to find the source to craft the best solution. Taking poorly-planned approaches (or panicking) can cost your business time and money in the future.

Here is a basic breakdown of some of these common Pay per Click problems, their origins, and the most effective remedies.

Not Enough Impressions

First, research your keywords and make sure that people are searching for them. Next, check your average position and lost impressions share. These figures will tell you if you need to increase your budget, bid, or both.

Too Few Clicks (and Low CTR)

Start with checking your average position. The top 3 spots get the best CTR. Also, test alternative ad copy to determine whether it’s something that entices people to read more about what you are advertising. A well-written ad in a high position will generate the most clicks.

Lack of Conversions

If you have 0 Conversions due to lack of tracking, then shame on you. However, if you are tracking and still are not achieving conversions, then look into your landing pages. Is the next step in your conversion process clearly stated? Just adding a simple, yet concise call to action on a Landing Page (like “contact us today”) can boost conversions overnight.

There you have it; 3 common PPC issues with quick and simple ways to begin getting better campaign performance. Just remember that while it is easy to identify a problem (e.g. low clicks) and assume a suitable remedy (e.g. new ad copy), PPC must be viewed as an ongoing process. Your keywords, ad copy, and landing pages need to be in sync with each other to create the best overall user experience.

What PPC issues have you experienced, and what steps did you take to resolve them? Share your story in the comments below!

• Posted by Justin Miller on May 22, 2013 0 comments
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  Pay Per Click, ppc advertising, Search Engine Marketing

DaBrian Marketing Group, LLC Chosen by EnerSys® for ODYSSEY® Battery Internet Marketing Project

ODYSSEY® battery, a premium brand of battery manufactured by EnerSys®, has selected local digital agency DaBrian Marketing Group, LLC to manage its most recent internet marketing campaign.

ODYSSEY® batteries can be used for a variety of applications, from powersports to commercial fleets and more. ODYSSEY® batteries are manufactured to outperform competitors, even in the most extreme power applications. Thanks to their 99.99% pure lead plate construction and unparalleled build quality, ODYSSEY® batteries deliver the perfect combination of power and performance.

“Our initial conversation with the ODYSSEY® battery team was primarily for social media marketing, but after further review, we were able to offer ODYSSEY® battery a creative digital solution to effectively handle several of their marketing challenges,” said Daniel Laws, President & CEO of DaBrian Marketing Group. “We’re excited to see the impact that we can collectively bring to the brand.”

DaBrian Marketing Group, LLC (DMG) has been tasked with developing and managing ODYSSEY® battery’s social media marketing strategy and implementation as well as providing consultation and custom solutions during a major conversion period for the brand. DMG will apply the industry’s best practices, provide actionable recommendations, and accurately measure every marketing initiative with analytics data. Through this engagement, ODYSSEY® battery will amplify its digital reach and visibility.

“We are very excited to be partnering with DaBrian Marketing Group,” said Maria Orlando-Krick, marketing manager for specialty markets. “Our ODYSSEY® battery line targets the aftermarket industry and in order to stay engaged with our consumers, our social media presence needs to be strong and engaging. I am confident that DaBrian Marketing Group will be able to get us to that next level.”

You can find ODYSSEY® battery online at www.odysseybattery.com or via their online store at shop.odysseybattery.com.

About DaBrian Marketing Group, LLC

Since 2008, DaBrian Marketing Group, LLC has been a digital agency focused on providing marketing solutions to businesses that want to obtain digital awareness, cultivate meaningful customer relationships, and develop innovative strategies. DMG’s services include email marketing, search engine optimization, website design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DMG, visit www.dabrianmarketing.com or call 610-743-5602.

ABOUT ENERSYS®

EnerSys, the world leader in stored energy solutions for industrial applications, manufactures, distributes and services reserve power, motive power and starting, lighting and ignition (SLI) batteries, chargers, power equipment, and battery accessories to customers worldwide. SLI batteries are used for trucks and buses, passenger cars, boats, personal watercraft, ATVs, motorcycles and garden tractors. The company also provides aftermarket and customer support services to its customers from more than 100 countries through its sales and manufacturing locations around the world. For more information about EnerSys and its ODYSSEY® batteries, visit www.enersys.com or www.odysseybattery.com.

• Posted by DaBrian Marketing Group on May 21, 2013 0 comments
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  internet marketing, news release, ODYSSEY Battery, press release