Email Marketing
Effective messaging is critical for any organization. Now more than ever, email marketing is playing the central role in modern communication strategies. DaBrian Marketing Group provides significant experience and expertise in the areas of strategy, best practices, creative services and technology to create predictable success prior to your first email send.
Frame a comprehensive approach to your organization's email marketing campaign with our strategic planning services.
- Defining Objectives: Together we examine the metrics of previous strategies and determine quantitative and qualitative benchmarks for future initiatives.
- Relationship Profiling: Allows us to deliver highly personalized email communications, setting our client partners apart from the competition by creating a stronger bond with the end user.
- Communication Planning: Includes detailed planning sessions to identify how to best connect with our client partner's audiences and get the right response.
- Analysis & Refinement: Comprehensive methodology constantly refines and analyzes all parts of the email communication process, making adjustments to continually improve results.
- Test Groups: Help ensure that subject lines, message content, creative design and other factors are all operating at peak performance to drive results.
Personalize your communications by utilizing a robust enterprise email marketing platform.
- Target Email List: Automate segmentation of users into groups based on user behavior and relationship profile.
- Relevant Content: Deliver fully customized emails with personalized text and graphics.
- Event Triggers: Trigger automatic communications based on response to marketing.
- Email Tracking: Review statistics on email links, opens, click through rates and bounces for Text and HTML emails in real time.
- Email Test: Determine which email design & content are driving results.
