Google Analytics

The most important question for business owners is whether or not their website is working for them. Google Analytics can provide insight into which customers are generating the highest revenues, identify which marketing activities are the most effective, and help businesses make better business decisions. DaBrian Marketing Group, LLC (DMG) has two Google Analytics Certified Individuals on staff so we are in a better position to help with your Google Analytics implementation, configuration, training, consultation, and analysis.

Implementation of Google Analytics

The basic implementation of Google Analytics code is simple for tracking activities on a single website; however, it is more difficult to set-up tracking across domain and sub-domains. It can be time consuming for someone who is not familiar with Google Analytics. Let the experts at DaBrian Marketing Group implement your Google Analytics so that you can use Google APIs and integrate easily with your Google AdWords campaigns.

Google Analytics Configuration

We take the time to understand our client’s goals, objectives, and to configure Google Analytics provide or export insightful information. Once we have identified the goals and objectives, we will set-up the necessary filters, event tracking, default pages and any other required configuration. We can also configure your third party shopping cart to provide sales information.

Google Analysis & Conversion Optimization-SEO, PPC, Social Media

DaBrian Marketing Group will analyze or help you to analyze the data. We will help you answer the following questions:

• Which of your marketing initiatives are most effective? Where should you increase/decrease your marketing spend?
• Which sources are driving the most customers and the highest conversion rates?
• How much is a lead worth to your site, and therefore, how much should you pay for advertising?
• Which paths through your site are the most likely to end in a sale, and how can you persuade more visitors to move into those paths?

Google Analytics Training

We love to teach people what we know about Google Analytics and we even have an adjunct professor on staff to help us to develop our Google Analytics training curriculum. We will help you to understand the fundamentals of web analytics, tracking integration, segmentation, and Google Analytics APIs. We offer half day, one day, and two day training opportunities with Google Analytics Certified Individuals. Participants will also receive hand-outs and a copy of the presentation slides.

Google Analytics Consultation

DaBrian Marketing Group offer the perfect blends strategic insight with actionable analytics to deliver measurable consulting service that enable your business to achieve a greater impact with your internet marketing strategies. Our web analytics services, we will provide your company with the people and process to make your web analytics initiatives successful. We can also help your business to establish best practices and develop custom dashboards.