Bank Marketing to Reduce Acquisition Costs
At DaBrian Marketing Group, we consistently gather research information around digital marketing in the Banking industry and extract the key insights necessary to increase customers and lower acquisition costs. Our extensive prior work in the financial services industry has led to improved web-user experiences, greater brand awareness, and higher ROI.
Recent studies have shown that there is a strong correlation between online research and the volume of applications at branch locations. Additionally, current trends indicate that maintaining consistent contact with current and prospective customers across multiple touch points (online & offline) is the most effective way to increase engagement. By using these various communication channels, your bank can gain valuable insights into what customers want and how you can provide it.
Bank Marketing & Advertising Services
In today’s market, more and more consumers are doing their business at financial institutions with strong, accessible online faculties. At DaBrian Marketing Group, we have the experience within the banking industry to greatly improve your online presence. Not only that, but our team of Internet Marketing professionals can identify market opportunities, develop effective bank marketing strategies, and implement cost-effective campaigns that both increase customers and grow your organization for long-term success.
What kind of services can help my organization?
- Search Engine Optimization (SEO): Increase the non-paid traffic to specific web pages to reduce acquisition costs and improve customer service efficiency within branch locations
- Pay per Click Advertising (SEM): Reach underserved markets via language testing, geographic location, and measurement of online application completions
- Email Marketing: Cross-sell your existing banking customers with effective, targeted email promotions
- Web Analytics: Measure and evaluate the performance of both online and offline marketing tactics as well as their overall correlation to new customers & loan applicants