Case Studies

Check out Search Engine Marketing & Web Analytics Case Studies from DaBrian Marketing Group

• *NEW* Financial Services & Search Engine Optimization

The challenge for both organizations was their ability to effectively implement a search engine optimization strategy, measurement plan, and to determine the overall performance of their SEO campaigns. Furthermore, both organizations had challenges implementing SEO-related changes to their website as well as measurement techniques to measure their return-on-investment. This was increasingly important because both organizations’ senior management teams focused on return-on-investment for marketing projects.
Read More

• Pharmaceutical Industry: Web Analytics that Fit

DaBrian Marketing Group was approached by a large pharmaceutical company to monitor and provide quarterly web analytics reports and recommendations for 15 of their websites. The client used a self-hosted web analytics solution as they wanted to maintain ownership of their data. It was not long before inconsistencies relating to this web analytics implementation and strategy became evident. Web Analyst Brandon Wensing writes about how he came up with a solution to these data quality issues.
Read More

• Pharmaceutical PPC: Improving ROI

DaBrian Marketing Group was tasked with managing a PPC account for a Pharmaceutical Company with a small niche target market across the United States. While the client’s number of Impressions was very high, they were not seeing subsequent conversions, which hurt their potential for more visibility and lower costs. Search Engine Consultant Justin Miller describes the steps he took to reach this client’s audience more effectively.
Read More

• Financial Services Hits Target Market via PPC

A local financial services institution was managing Pay Per Click (PPC) Campaigns which were returning very few clicks and not helping to increase Awareness and Reach. This local financial services institution came to DaBrian Marketing Group looking to increase their business’s awareness, reach and visibility, specifically for their various loans and line of credit services. Search Engine Consultant Justin Miller outlines how he resolved this problem.
Read More

• Financial Services & Web Analytics

DaBrian Marketing Group (DMG) was approached by a financial services institution that wanted to improve and monitor their media placements as well as other marketing tactics to increase the number of relevant visitors finding their products and services. Web Analyst Brandon Wensing discusses how Web Analytics made this endeavor possible.
Read More